Diana Cacy Hawkins

Energized Coffee Content
Your coffee uplifts and inspires your customers to meet the challenges of their day. Your coffee shop’s blog should do the same.

 

By instilling your blog with energy and enthusiasm for your coffee and the world around us, you fuel your customer’s love for coffee and keep them coming back to your coffee shop.

 

Write to inspire. Write to energize.

Worried about more than just your blog for your coffee shop?

 

Let’s design a content optimization plan for you using my PERK process to give your business the best return from everything you do.

A solid, simple Content Optimization Plan will help you make sure your website pages, blog posts, and social site posts all work together to achieve your goals. The plan comes with an easy to understand and follow checklist so your content continues to work for you every time you put out something new.

FAQ

Frequently Asked Questions

How often do I need to Post to my blog?

If you want to keep people engaged and coming back to your website, and to your shop, I recommend three times a week. Daily blog posts work even better.

How long do my blog posts need to be?

For everyday blog posts that provide quick updates, 600 words work great. They give your blog substance without making your readers work too hard to read it. For deeper content with more information and to help with your SEO efforts, the 1000 word blog posts work great. In my month long package, we plan for one per week. You could go with two per week if you like.

Why should I worry about the blog? I reach my customers with Facebook and it's doing very well for me already.

If you’re a small, local coffee shop and your customers do see your Facebook posts often, then great! Keep it up. I just do not recommend relying solely on Facebook. They constantly change their algorithms and sometimes organic reach just doesn’t work well.

Try posting daily on Facebook and twice a week on your blog. Just make sure to make a Facebook post leading people back to your blog when you do post to it.

If my coffee shop is a small local shop, why do I need to worry about Seo?

Even for local businesses SEO matters. When someone looks for coffee shops close by them on their phones and other mobile devices, you want to make sure it’s your coffee shop they see. You want not only the right information to show up, but your shop’s personality to come through and make them enthusiastic to come in and have a coffee break.

I need more foot traffic. Will regular Blogging solve this for me?

Blogging is just one of many tools available to effectively market your business. It’s worth your time to learn about the different ways you can connect to coffee lovers and bring them into your shop. I’d be happy to offer my services in the form of a creative marketing session. We will go over your goals, your budget, and your time constraints and develop a marketing strategy. Each session is only $149. Contact me if you’re interested and let’s chat.

I Love writing my own blog posts, but coming up with ideas is so hard.

Good news! I have two low cost options for you that may help. A custom editorial calendar may do the trick, or perhaps a writing style guide. Or a package with both.

 

If you’re interested, contact me and we can see what will work for you.

Let’s Do this!

Leave Me Your Name, Email, and Phone nUmber, along with the Best times and Days to contact you.

Hours I’m Available:

Monday Through Friday

10 am to 4 PM CST

 

Diana Cacy hawkins

Energized Coffee Content is a division of Cacy Enterprises LLC                              Manager, Diana Hawkins

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